I've been around music since taking piano lessons at age five. Playing in my school's jazz and marching bands, and even a few rock bands or two. I became a nationally read sports and entertainment (music) ghostwriter while I was still in high school (1968). So, I can honestly say that a lot of my life has revolved around music and the music industry. With my longevity around music, I've seen a ton of really good music artists come and go.
Recently, I was asked who I thought was going to take the lead in the rock scene.
Here's my clear-cut answer.
Every once in a while, an artist comes along who feels like the spark the rock world has been waiting for. For me, that spark is Yungblud (born Dominic Richard Harrison). Hailing from Doncaster, England, Yungblud grew up surrounded by music; his father repaired guitars, and his grandfather played with T. Rex, so rock is in his blood. From the beginning, Yungblud has carried himself with the energy and defiance of punk legends while giving his sound a modern edge that connects deeply with today’s generation.
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Since breaking through in 2017, Yungblud has built a reputation for electrifying live performances and a fearless approach to songwriting. His music blends punk, glam rock, pop, and hip-hop influences, but what sets him apart is his honesty. He doesn’t shy away from topics like mental health, identity, and belonging, issues that resonate strongly with fans who feel unseen in mainstream culture.
What makes me believe Yungblud is the next big thing in rock isn’t just his style or sound, it’s his authenticity! He represents the same rebellious spirit that once made artists like Bowie, Nirvana, and Green Day cultural forces. He’s unafraid to be himself, and that vulnerability, paired with his raw talent, is exactly what rock needs right now.
In a time when rock has been searching for its next defining voice, to me, Yungblud looks like the one to carry the torch forward. His energy, his message in music, and his connection with fans, he’s not just making songs, he’s making a movement, a very big movement!
GE - Gary England
#LondonNewsAgency
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