If You Build It, He (They) Will Come. I think that most everyone knows this quote, and that it comes from the movie "Field Of Dreams"! It may have been true in the film, but as far as entertainment (Bands), it's a whole other ball game altogether!
Let's face it. If local bands don't take the time to market and advertise their gigs, they risk attracting a small crowd to their event. Just posting an event one time is not the way to play the game.
Just recently, I asked bands to post an event flyer on my Facebook page, and in turn, I would include it in a blog post for weekend events in Las Vegas. Here is one of them that really caught my attention.
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The Bonfire Las Vegas |
Awesome "eye-catching" graphics, and they follow the "Five W's" Rule of advertising. Including Who, What, When, Where, and Why on their event flyer (or in their event posts).
{Talking About Event Flyers}
Creating an effective event flyer for bands is all about catching attention, giving key information fast, and building excitement. Here's a checklist of what to include for an awesome flyer to advertise a future gig for your band.
Choose the Right Tool
Use design software or apps depending on your comfort level:
Beginner-friendly: Canva, PosterMyWall, Adobe Express
Advanced: Adobe Photoshop, Illustrator, or Affinity Designer
Pick a Size/Format
Common sizes:
8.5" x 11" (standard flyer)
Square (for social media)
Digital vertical/poster format (1080x1920 for Instagram Stories, Facebook events)
What to Include on a Band Event Flyer
Headline / Event Name
Big, bold, and exciting. Make it instantly clear what the event is.
Example: “Live Rock Night!” or “Tribute Bands Take Over The Bonfire Las Vegas!”
Band Name(s)
Make this stand out—use band logos or consistent branding if available.
Date and Time
Essential! Use a clear format.
Example: Saturday, August 17, 2025 – Doors at 8PM, Show at 9PM
Venue Name and Address
Include full name and location.
Backstage Bar & Billiards - Fremont Street East, Downtown Las Vegas, NV
Ticket Info
Price (e.g., $15 cover at the door)
Where to buy tickets (online link or box office info)
Mention if it’s 21+ or All Ages
Supporting Acts or Special Guests
List any openers or featured performers.
Call-to-Action
Encourage people to attend or buy tickets.
“Get your tickets now!” or “Don’t miss this one-night-only event!”
Design Elements
Band images or promo shots
Genre indicators (rock, metal, funk, etc.)
Logos of sponsors, venue, or promoters
Social media handles or QR code
Contact or Social Links
Optional but useful if people have questions or want to follow the band or venue.
Design Tips
Keep it readable: Don’t overload with info. Use 2–3 fonts max.
Use contrast: Dark background with light text or vice versa.
Brand it: Match the vibe of the music (grungy, funky, retro, etc.)
Hierarchy: Make the band name and date the biggest elements.
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